About SEMA


By 2030, the most utilized public services in East Africa will use a customer feedback tool in order to assess and improve their service delivery.


Citizens need to feel their voice is heard.SEMA listens to citizens as users of our public institutions, and translates their needs into recommendations for improved service delivery.


Governments lack the data to make their services more user-friendly.

We support governments in achieving Sustainable Development Goal 16.6, which is ‘To develop effective, accountable and transparent institutions at all levels’. SEMA measures satisfaction of citizens with their last experience at a public office. We analyse such data and provide insightful (monthly) data reports and recommendations to public partners to facilitate improvement.


SEMA is currently running a pilot in Kampala, Uganda.

We are experimenting with ways to make citizen feedback efficient, effective, and meaningful for creating actual change. In 2018, these experiments include:

  • Hardware rating devices that gather feedback in real-time at the point-of-interaction;
  • Interactive Voice Response through a toll-free line that allows citizens to leave a feedback message;
  • In person interviews at the offices we work with.


SEMA introduced these solutions at 6 public institutions in Kampala , including the KCCA and police stations. Keep visiting www.talktosema.com or follow us on Facebook or Twitter for results of our data collection.

Our principles:

  1. a citizen-focused approach
  2. advocating for evidence-based action
  3. data protection and anonymity
  4. emphasizing local change


SEMA is established as a not-for-profit enterprise called Stichting SEMA in The Netherlands. (CCI number 70988420, and RSIN 858536341). We are currently applying for ANBI status. For more information contact info@talktosema.org.

SEMA is a data-focused project seeking to improve public services. But fundamentally, we hope to inspire people to have a voice in improving their communities.

SEMA was launched by the Justice, Law and Order Sector in Kampala. Check out our launch here.

Check out this poem by one of SEMA’s inspired users in Kampala.

Read our data and integrity policy.

Check out our awesome team.

Read our recent news.

Or get in touch with us.


Read SEMA’s Policy Plan here.